Metriqus was founded to help mobile game studios make their marketing strategies smarter and more data-driven. In 2024, we secured a $400,000 seed investment and quickly evolved into an AI-powered analytics platform focused on the gaming industry.
As co-founders, we bring together diverse expertise, united by a shared belief in the transformative power of data within the fast-growing gaming ecosystem. Timur combines corporate and entrepreneurial experience in data science and modeling, while Esra brings years of strategic insight in user behavior and marketing analytics.
Games are played with emotions, but managed with data. We bring both together.
Metriqus was born out of a realization: a hands-on analytics support project for an early-stage game studio — with very limited resources — led to a rapid and impressive growth trajectory. Witnessing a company evolve from a modest advertising budget to a business valued in the millions underscored how critical and widespread the need for actionable insights really is.
Today, Metriqus is an AI-powered game analytics platform that helps studios analyze campaign performance, generate data-backed segment strategies, and make marketing decisions in real time.
For game studios seeking sustainable growth, we open the door to data-driven success. Because in our view, games aren’t just won by chance — they’re won with strategy.
We’re the greatest part on the digital platform & to achieve many awards.
| Investment & Company Founding | We founded Metriqus with a $400,000 investment from Akbank. | Aug 2024 |
| YTU Incubation Center Admission | We were accepted into YTU’s incubation center. | Sep 2024 |
| Participation in NVIDIA Inception Program | We were selected to join the NVIDIA Inception Program as an AI-focused startup. | Oct 2024 |
| Partnership with WePlay Ventures | We formed a strategic partnership with early-stage gaming VC WePlay Ventures. | Nov 2024 |
| Acceptance into AWS Startup Program | We were accepted into the AWS Startup support program. | Dec 2024 |
| Google for Startups Cloud Program | We were selected to join Google’s cloud-focused startup support program. | Jan 2025 |
| Membership in TİM | We became a member of the Turkish Exporters Assembly (TİM). | Jan 2025 |
| TÜBİTAK 1507 Project Grant | Our R&D project was approved and funded under the TÜBİTAK 1507 program. | Jan 2025 |
| TİM-TEB Startup House Membership | We were selected to join the TİM-TEB Startup House program. | Feb 2025 |